Ever feel like your website isn’t quite hitting the mark? You’re not alone!
More high-achieving industry leaders, experts, and entrepreneurs are taking control of their website copy, determined for it to reflect their unique voice, offers, and value.
There’s a powerful shift happening—one where those at the top of their field are rolling up their sleeves to ensure their websites work as hard as they do.
Let’s dive into why experts see DIY copywriting not as a cost-saving choice but as a powerful way to keep their business growing in step with their ever-evolving skills and ideas!
The Shift: Why DIY Copywriting Matters Now
More than ever, leaders in their fields realise the importance of their website copy.
They know it’s not just about having words on a page; it’s about creating a space that feels like them, reflects the value of their offers accurately, and converts browsers into clients.
One of my recent Site Launcher Lab clients, Jennifer Hacker, a grief transformation coach, described the frustration she faced with previous attempts to outsource.
“I had previously hired someone else to help, and they actually made things worse by further complicating the most important page – my services page. I knew fixing my website copy was something that only I could do really well,” she said.
What Was the Problem?
For many already successful professionals, it’s not about saving money—it’s about getting it right and keeping pace with their growth.
They want their websites to be inviting and accurate, reflecting their voice, their clients, and what makes them unique. And they don’t want their copy to hold them back from putting new and exciting offers out there.
When someone else tries to capture that, it can sometimes fall short, especially if the person doesn’t fully grasp the unique elements of the business, consumer psyche and user journey.
However, by strengthening her own copywriting skills, Jennifer achieved clear, effective messaging that’s helping attract her ideal clients.
“Now, I know everything I need to make it attract and convert the right clients.”
(Check out Jennifer’s NEW Services Page here)
Crafting a Voice That Feels Authentic
Here’s the good news:
Writing your own website copy doesn’t mean you have to stumble through on your own. Inside Site Launcher Lab, I’ll guide you step-by-step, giving you the structure and confidence to write about yourself like a pro.
Just ask Dr. Melanie Heto, a psychologist, who wanted her site to reflect her true self. She said the reason she joined Site Launcher Lab was, “The fact that it was so structured, and guided me through something that I felt I could do myself… but without at all knowing how.”
Why Does This Matter?
Authenticity in your copy isn’t just a nice-to-have; it’s essential.
When clients or customers land on your site, they’re looking for reasons to trust you, to see if you’re a good fit.
You could spend thousands on a copywriter, but if the result doesn’t feel like you, it can be disappointing.
Taking control means you have the chance to create a website that’s uniquely yours—where every word feels right.
“It was an incredible relief and source of pride that I could do it. I went through different highs and lows in the process, feeling very animated and prolific in my copy, to very uncertain.
But the individual steps supported you, kept you going, and helped me do self-checks of the copy to overcome each state of uncertainty.
Without actually saying it, Susan’s approach to the Lab was so personable that it reminded me to be that way in my work/copy/marketing, too”.
Check out Dr Melanie Heto’s new website here
Getting Deep Customer Insights
Want your copy to truly resonate? It starts with understanding your customers on a deep level.
Industry leaders know that effective copy isn’t about guesswork—it’s about data.
When you take charge of your own copywriting, you have a unique opportunity to listen directly to your audience and shape your message based on what matters most to them.
Why Customer Insights Matter
We’re not talking about demographics here.
Knowing your customers’ pain points and aspirations transforms basic messaging into powerful copy. Instead of generic statements, you can craft words that make visitors think, “Wow, they get me!”
This connection is crucial, especially when visitors decide who to work with.
By getting direct insights, you make your message clearer, build stronger trust, and increase the chances of real engagement.
And not just for your website — you’ll be able to use this valuable intel for your socials, emails, sales pages and webinars, too!
How to Gather Customer Insights
With so much data floating about in feedback forms, social media, and customer reviews, it’s easy to feel lost.
Not every comment is equally valuable, and sorting through it all can leave you second-guessing your efforts.
That’s where Site Launcher Lab comes in.
It’s designed to walk you through each step, helping you filter out the noise and find the golden insights. Instead of drowning in data, Site Launcher Lab teaches you how to pinpoint exactly what your potential customers care about most.
As Dr. Melanie Heto put it, “I would never have known or believed in advance how essential the initial VOC steps were and continue to be in thinking about my business even well after I’ve completed my copy.”
Gaining Skills to Work Smarter with Copywriters
As a copywriter, I’m of course not advocating for never hiring an elite copywriter for specific projects. It can greatly increase your impact, efficiency, and bottom line.
But knowing what makes good copy is invaluable.
When you understand what works, you’re better equipped to give clear, effective feedback and guide future writing projects.
In fact, having an eye for good copy can:
- Make briefings easier – A clear sense of what you want helps any copywriter you hire deliver great results.
- Help you spot red flags – If a draft doesn’t align with your messaging strategy and customer research, you’ll notice quickly and can steer the project back on track.
- Enable quick edits – Need a fast update? When you understand good copywriting basics, you can make adjustments yourself without waiting for outside help.
As Jennifer put it, she now has a “process and a system that makes moving forward much less daunting. It used to feel impossible. Now I have the system I need to get it done!”
Once you have those skills, you can tweak, improve, and adapt as your business grows and changes with you.
Ready to Dive In? Here’s How You Can Start
If you know in your heart it’s time to take charge of your website copy but don’t know where to start, Site Launcher Lab is the logical next step.
If you know in your heart it’s time to take charge of your website copy but aren’t sure where to begin, Site Launcher Lab is the logical next step.
With Site Launcher Lab, there’s ZERO guesswork.
Every step is laid out in a clear, logical order, complete with templates, training, and tools to guide you to the finish line. All you need to do is show up and follow the process—I’ve taken care of all the messy “figuring it out” bit.
You’ll be amazed at what you’re capable of achieving, just like Dr. Heto and Jennifer, who transformed their sites and created copy that truly resonates with their audiences.
High-achieving industry leaders like Jennifer Hacker and Dr Melanie Heto have shown that learning to own your website copy brings both empowerment and results.
In the words of Jennifer, “It feels like a tremendous accomplishment and also such a relief. Because I’ve hired other copywriters and agencies with extremely disappointing results and because my niche is an especially tough one (grief coaching), I knew fixing my website copy was something that only I could do really well. Now I know everything I need to make it attract and convert the right clients.”
Now, it’s your turn to see what taking back control of your messaging and copy can do for your business.
