As a high-achieving business owner, course creator or service provider—your expertise is unparalleled.
But here’s the catch: if your website isn’t up to scratch, it could be silently undermining your success.
Your website should be your greatest ally… and a tool you can leverage in so many ways to bring more clients and revenue into your business.
It has the potential to stir excitement about your offers, convert visitors into loyal clients, build your email list and so much more. Yet, many of us find ourselves cringing about our websites and then also wondering why our online presence isn’t translating into tangible results.
What’s going wrong?
Let’s dive into seven surprising ways the use of a website could be holding you back.
What are the goals of a website?
A well-crafted website serves multiple purposes, including:
- Housing your sales and landing pages that effectively showcase your services and get people excited about what you offer.
- Generating warm leads for email marketing through strategically placed opt-ins and forms.
- Allowing people to seamlessly enter your world and want to stick around, no matter where they’re coming from—SEO, podcasts, ads, etc.
- Offering a clear overview of what you do, the benefits of your services, and the details of your different offers.
- Getting people ready to buy, book a call or whatever the next step is to become your client.
Are you fully taking advantage of these benefits of a website and using them to fuel your business growth? If not, it’s time to take a closer look.
Are you using your website to your best advantage?
The way you use a website (or don’t) is a great indication of whether it’s working as hard as you do in your business. Ready to find out?
Here are the 7 ways your website could be sabotaging your success (and how to turn it around).
1. You’re not using your website to showing ideal customers how you can help them
You should be able to use a website to quickly and easily explain exactly what you do, who you do it for, and why it’s in their best interest to work with you NOW.
All of this can be done by simply sharing one URL. But soooo many business owners feel their websites don’t do this job well.
Here’s the problem…
If visitors can’t quickly identify how you can solve their problems, they’ll move on without a second thought. Unclear messaging or a cluttered design can obscure your value.
So, what can you do? Make it easy for potential clients to see that you’re exactly what they need right at the top of your homepage—also know as a hero section.
Download HOOKED to write a hero section that catches their interest.
2. You’re not using your website to generate sales in your sleep
Let’s face it: Having visitors is great, but if your site isn’t guiding them towards making a purchase, what’s the point?
A lack of clear pathways and calls to action (CTAs) can prevent conversions.
The solution? Ensure your CTAs are prominent and persuasive, leading users to take that next logical step.
Download the Microcopy Micro Course (FREE!) for the step-by-step on how to do this.
3. You’re sending multiple emails and calls to close sales
What’s going on here? Your website should act as a sales tool, helping to close deals while you focus on other aspects of your business.
If you find yourself sending multiple long, in-depth emails about what you do and why they need it or making calls just to close a sale, it’s a sign your website needs to be rethought, restructured and rewritten to help automate that process.
4. You’re apologising to customers and partners for your website
OK, so you might not say it out loud, but inside, you’re screaming, “Please don’t look!”
The is the opposite of how you should use a website!
If you’re not confident sending potential clients to check out your website, it sends a message that you’re not confident in what you’re offering. And the fact is you’re soooooo amazing at what you do. You need a website that reflects that.
Imagine what would be possible if you KNEW your website was a powerful asset that showcases your value… you deserve it!
5. Your most recent offers are MIA
Relying solely on social media and email to share your recent offers? Risky business.
After all, where are you sending people from those channels? Back to your website, right?
If your most recent offers aren’t displayed on your website, potential clients might miss opportunities to work with you.
It’s so important for all online business owners and service providers to be able to clearly and confidently communicate their offers so they can make quick updates and amends to their website copy.
This keeps it relevant and working hard for their business. s
Now, with ChatGPT, it doesn’t have to be hard. I’ll show you exactly how to do it inside Chat Sparks for just $22. ✨
Make sure your most up-to-date offers are front and centre, so visitors can easily see what you have to offer.
6. You’re not pursuing visibility opportunities that can grow your business
Are you missing out on valuable networking opportunities?
Don’t let a subpar site prevent you from pitching your services or connecting with potential clients. It’s time to elevate your online presence backed by a sleek and sophisticated website.
7. Your website lacks recent testimonials
Clients love working with you because you’re freaking amazing at what you do — I know that!
But here’s the secret: Social proof is crucial in establishing credibility.
If your website lacks recent and relevant trust signals or testimonials, potential clients may hesitate to engage.
As a bonus, it provides a place where you can easily grab testimonials to use across other areas like social media and email (no more messy G Drive folders!)
So, what should you do? Make sure you update the social proof regularly to build trust and encourage dream clients to take action.
Put updating your website on the top of your to-do list
The benefit of a website is more than just having an online presence; it’s a powerful way to fuel your business growth.
You deserve a website that not only makes you sound like the total BOSS you are but also draws visitors deeper into your world and converts them into paying customers.
Are you ready to take action… but not sure how?
Site Launcher Lab is here for you.
It’s my complete A-Z process for high-achieving business owners and service providers who want pro conversion copy for their website but feel only they can truly capture their unique voice and message. (I see you!)
With Site Launcher Lab, you’ll receive the expert guidance and structure needed to confidently create a site that engages and sells—while keeping full control of your brand’s story.
