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Discover the missing piece of the copywriting puzzle

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Weekly takes on what matters for anyone who writes websites, sales pages, emails or anything else digital.

(It’s copywriting advice, served differently)

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It’s the copywriting newsletter everyone is raving about


The UX Factor is a copywriter’s secret weapon to learning practical tricks of the trade.
Nekeia BooneFounder and Creative Director of Tudy’s Kitchen + SUGARBAR
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I look forward to The UX Factor each week. It changes the way I look at my work. It’s filled with tips and trends I can implement immediately!
Jessica BrooksSales Page Copywriter
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I love the way you explain what I view as a very confusing topic with wit and charm in such a way that I'm learning UX and copywriting without even realizing it. You're a wizard, Susan!
Tenna RasmussenCreative Content Designer
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I always look forward to your mix of relatable, humorous and interesting stories with actionable copy and UX advice. Thank you 🙂
Debs CormodeUX Copywriter
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Your newsletter always make me smile, feel inspired and fills me to the brim with UX and copywriting goodness! I like to call it UX Yoda's secrets to success.
Kim SeidlerThe Feel Good Copywriter
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Thanks to Susan, now I have a systematic, repeatable process to create human-friendly copy. It's so much easier and more efficient. Reading her newsletter keeps it top of mind — so happy I found 'The UX Factor'.
Laurie KozanConversion Copywriter | UX + SEO
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Your newsletter always makes me laugh, and I learn something brilliant every week from that genius brain of yours!
Maura KelpyFounder MauraK Creative + Veggies & Vodka
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Most newsletters simply inspire you to unsubscribe. The UX Factor, on the other hand, just keeps delivering value — actionable copywriting insights for industry experts and do-it-yourselfers alike in one of the most personable, entertaining voices you’ll find.
Derek PollardPhD, Content Marketer
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Your newsletter always stops me in my tracks. It’s absolutely intriguing to read your advice – carefully packaged in such a helpful, entertaining way. An inspiring highlight in my inbox, always.
Eliza LansonContent Editor & Copywriter
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For me it’s the storytelling that really grabs me and you helped me lock into that. Your subject lines always create a sense of curiosity and when I open it's not normally what I expected to see (it's better). And the length of your emails is just right.
Annie GichuruRacial Equity Coach
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I love the way you look at everyday things to make useful analogies with UX copywriting lessons I can apply. Your fun stories are so relatable.
Montasser Abu HmeidanUX Copywriter
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Your newsletter is one of the very few I read religiously. You're such a pro at weaving relatable stories with priceless UX copywriting tips and advice. The ultimate combination!
Jo FaithUX Copywriter
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In the spirit of reconciliation, I acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander Peoples.

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