Download the FREE UX Website Copywriting Guide

Want to be an invincible and in-demand copywriter?

…even in the era of AI and ChatGPT

It’s free… for now!

Susan talks about things when it comes to copywriting that NO ONE is talking about. The copywriting world has *blown up* over chatGPT. As a copywriter, you have to fundamentally understand UX if you want to stay competitive. It’s make-or-break in terms of a successful copywriting career.

Brenna McGowan

Launch Strategist & Copywriter

Not many know this yet, but…

Traditional copywriting is dated in today's world of the internet and AI.

(I said what I said.)

Having decent copy chops isn’t enough to cut it.

If you don’t want to fall behind during the next wave of copywriting, you need to understand User Experience (UX) AND how it integrates into your copywriting practice.

If you don’t, you could continue to spend THIS year:

Confused about where to start each web copy job
Struggling to fill your calendar consistently with high-paying web copy clients
Not having a process for explaining why you make certain decisions (so you waste precious hours on revisions)
Questioning yourself on how to best structure a page — and the specific language you should use
Staring at a blank page waiting for the words to come
Losing a portion of content jobs to AI bots

I don't want that for you!

And I don’t believe you do either.

TBH, as an optimist, I don’t like talking about the negatives.

But the reality is, the copywriting landscape is riding a tsunami of change, and I want you to be prepared.

Here's the good news

Writing clear, concise and converting copy has never been simpler!

But you can’t keep doing the same things and expect massive growth — especially in 2023.

Which might come as a relief if you’ve:

Listened to all the copywriting podcasts
Have Amazon’s complete copywriting collection sitting (unread) on your bookshelf
Subscribed to all the copy legends you admire
Taken traditional (but somewhat generic) copywriting courses
Get 14 before-and-after examples to inspire your writing

…but still feel completely stuck when it comes to writing highly converting web copy.

Here's a little-talked-about secret:

You need to go from follower to leader if you want to earn the big bucks as a copywriter.

And when you have UX skills in your back pocket you can get better results for clients, write faster and charge more for your expertise.

(In fact, you’ll wonder how you ever wrote web copy or justified your decisions without it.)

Are you ready to get ahead of other copywriters (and AI bots)?

You can get started right now.

The first step is grabbing your *FREE* (for now!) copy of:

The Ultimate UX Web Copy Guide

Inside, you’ll discover the 6 steps to writing high-converting UX copy for the web including:

️How to determine what's relevant in your customer research phase for highly converting copy (and what should filter out)
THE key difference between writing other forms of copy and web copy that could be costing your clients sales
One thing that trips up all copywriters, even seasoned pros (pssst. It’s the main reason copy takes approximately 4x as long as it should)
The tiny words to insert to build trust and confidence so people feel bloody fantastic about buying
The secret to using UX to attract more happy clients who pay you well
3 non-negotiable factors today’s copywriters need to focus on to avoid becoming obsolete

Can I be honest with you?

I was nervous about giving this much value away.

But I know how integral understanding the fundamentals of UX Copywriting is to your future success, and want it to be as widely available as possible.

Soooooo, I’ve decided that *for now* I’m offering it for free.

But I can’t promise that will last forever.

Don’t kick yourself later when UX Copywriting has blown up big time.

Get in and get ahead now.

This is where I would normally ask for payment, but you're getting in free.

Smart move.

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