Craft sales pages and checkouts that work harder so you don’t have to, with…
Your next launch is coming—stop leaving success to chance.
Just this past week, I closed over $10,000 of web copy projects that are higher paid. I raised my rates. And I’m spending a lot less time writing the copy.
Writing about your course or digital product can feel like an uphill battle… One where the odds feel stacked against you.
You spend hours, weekends, months staring at a blank screen, writing, rewriting, and still wondering, “Does this page actually make someone want to click ‘buy’?“
As your launch progresses, the stress builds.
You start to question not just your offer but your ability to deliver on it. The low sales trickle in, and it’s hard not to feel despondent, wondering if this is just your fate.
Every email that isn’t a sale notification feels like confirmation that something isn’t clicking.
Selling isn’t just about having a great program or product—it’s about presenting it in a way that makes people care.
Without a clear, compelling sales page and a checkout that clinches the deal, even the best offers will struggle to find their buyers.
Imagine having a step-by-step walkthrough of every strategic element behind a proven six-figure sales page and checkout not from 2020 when the online business was booming, but from the economic dumpster fire that was 2024!
It’s about understanding how to position your offer so people can’t wait to say yes!
When you finally nail your sales and cart page copy, here’s what’s waiting for you:
You deserve to feel proud of your offer and sales page—and excited about what it can do for your business.
That’s why I created—
A detailed, step-by-step breakdown of every single section—from the headline to the tiniest call-to-action—of my highest-performing sales page and checkout that have generated over six figures in my business.
Perfect for course creators and digital product geniuses who:
If you’ve ever thought, “My course could change so many lives if only people were buying it,” this program will show you how to present your offer in a way that gets people excited to say yes.
I thought I would be learning how to write website copy. What I learnt was how to write EVERYTHING better
This has been one of the best investments I’ve made in my business — and I don’t even write website copy all the time! Susan is so hands-on that it feels like a high-level coaching program, not just another course.
What Susan teaches in this program is ahead of its time. The copywriting world has blown up over AI and ChatGPT, but now I have a competitive edge in terms of copy and strategy.
It’s all about frameworks and actionable processes that you can immediately start to use and implement. No generic stuff and unnecessary fluff.
As someone starting in copywriting with no professional experience, if I were to tailor a copywriting course for me, it STILL wouldn’t have been this good.
A designer I was working with liked my strategy so much SHE booked me for her sales page.
I feel like I have a secret weapon now. Since taking BWC I’ve doubled my rates. This is a program I will go back to — with all its templates and tools— again and again.
Using Susan’s process, tools, tricks, and templates has saved me time, effort, rework — and probably some tears. Honestly, I’d pay for the course just to get my hands on those templates!
I feel so much more confident and love delivering additional value to my clients.
Before I was kind of working on intuition and piecing together little bits of info to advise clients on these types of things, but now I feel like I have a more solid process and FACTS to back it up
My new process helps me write faster, get more buy-in from clients, and spend less time messing around with the order of the copy which I’m very excited about.
I now deliver high-quality work and stand apart in a saturated market. I have a process that I can repeat and feel like I am a real-deal copywriter now.
This isn’t any information you will find anywhere else because Susan is the only one who’s talking about it.
This course was born from a question inside my website copywriting program Beyond Web Copy that changed everything: “How do you write sales pages?”
It made me realise how much strategy goes into every word I write—but also that it doesn’t have to be as hard as many people make out.
With a background in User Experience (and 14 years writing and teaching conversion-focused copy) I specialise in creating simple, actionable frameworks that remove the guesswork and deliver results.
In fact, the sales page and checkout I walk you through in this program has generated $50k in my last three launches (that’s $150k+ total).
Life-changing money, all from a small list of less than 1000… during some of the toughest economic times.
If you’re ready to write a sales page and checkout that connects deeply, converts effortlessly, and grows your business, I can’t wait to show you how.
Cultivating a Success Mindset
What if you could eliminate the overwhelm so the words flowed easily from your brain to your fingers? This module is about creating the perfect internal and external environment to write with clarity, confidence, and conviction.
You’ll discover:
Sales Page Breakdown
This detailed breakdown gives you a complete blueprint for crafting a high-converting sales page, packed with strategies to hook your audience, build desire, and lead them to an enthusiastic “yes!”
Every section is designed to help you position your offer irresistibly and maximise your sales potential.
You’ll discover:
Cart Page Breakdown
Avoid losing sales at the final step! This module will show you how to transform your ordinary cart page into a seamless, revenue-boosting experience. With simple yet powerful tweaks, you can eliminate confusion, build trust, and turn more browsers into buyers.
You’ll discover:
I’m really a newbie in copywriting and was unsure if this would be above my level of knowledge and experience.
Looking back, I’d tell myself: Just do it – you’re in safe hands, with a great tutor and mentor. You’re going to love it and get so much out of this experience.
I wanted to have the evidence to back up why I chose to do the things I did when writing for clients.
Beyond Web Copy is an excellent deep dive into UX and UX copywriting, helping the things that have previously felt intangible feel tangible.
I have much more confidence when I go into a project, as I know the reasoning behind things and can make informed decisions rather than just going with my gut feel!
Initially, I was unsure if I’d learn anything new. But now I know best practice for website user experience AND have the tangible skills and systems needed to deliver that for every project.
The worksheets and templates are such a valuable addition—not to mention the community.
It’s made everything easier—from web copy to sales pages to launch emails to pre-launch. When a designer asked me to do the site map of a 100-page website, I thought about the INCREDIBLE Content Comb inside BWC and knew it would be a breeze.
The Content Comb, Story Map, and Wireframe are worth the price of the course, easy—and don’t even get me started on the microcopy and CTA sections. Get in Susan’s world
Even though I’d written websites before, it was in a very chaotic way. I thought I was going to be writing websites, and what I ended up learning was how to write EVERYTHING better.
That confidence is showing up in creating and offering better services and digital products. All things I wouldn’t have done without BWC.
I’m definitely more aware and faster when writing webcoby. I have a special set of skills that I can tap into and feel like I can let go of some insecurities and find my place in this online world.
I get it! You’ve bought courses and templates (and been disappointed) before. So how is this different?
Many courses throw a one-size-fits-all template at you and call it a day. Not here.
I walk you through a real-life example of my highest-performing sales page and checkout, showing you how every strategy is implemented in practice.
You won’t just copy a formula—you’ll learn why it works so you can adapt it to your unique offer and dream client.
This isn’t about writing generic sales pages and templated checkouts.
It’s about creating ones that feel authentic, connect deeply with YOUR people, and deliver impressive results.
Best Slack group ever! I felt like you actually cared about each of us individually which was just delightful. A really valuable “sidecar” benefit was getting a peek at how you run your business.
Fantastic, tangible tools to take away as well.
I signed on a client that reaaaaalllly needed her website reorganised. I knew I could do it in a common-sense sort of way, but wasn’t sure the mechanism of how to present it. I was able to extend her timeline to allow me to get to the Content Comb and it was just the ticket. Perfect.
And I loved that the trainings themselves were so bite-sized and easily digestible, rather than having to plod through the chatter of something that was pre-recorded live. Really, really appreciated this.
You’ll feel much more confident and empowered about delivering something useful!
Everyone who joins Six-figure Sales Pages + Checkouts The Crush will instantly unlock these confidence-boosting bonuses
Get a fully customisable template inspired by my highest-performing sales page. This isn’t just a fill-in-the-blanks worksheet—it’s packed with strategic prompts to help you tailor every word to your unique offer and audience.
With this template, you can craft a sales page that strategically positions your offer, making it irresistible to your dream clients—without the stress of starting from scratch.
Clarity sells. Confusion doesn’t.
These cheat sheets distill everything your dream client needs to see on your sales and cart pages to feel confident buying from you. No fluff, no filler—just the essentials to keep your page focused, persuasive, and primed to convert.
Keep them on hand for every sales page you ever write.
You’ll get instant access when you sign up. For that reason, this product is non-refundable. All sales are final. Price is in USD. GST will be added for Australian customers.
There’s never been a better time to skill up on UX
You absolutely can.
You don’t have to be a pro writer to create a sales page that gets results—you just need a reliable system.
High-converting sales pages are about strategy, not natural talent.
I’ve seen this firsthand in my other copywriting programs…
When you understand what works and why, and how to structure your pages, you’ll feel confident leaving generic templates behind.
You’ll start creating pages that feel like you, tailored to your audience and offer—and that’s the key to serious sales results.
If any of these ring true, it’s a sign to jump in now. Are you…
On the other hand, this program might not be such a good fit if you:
It’s the ONLY group coaching program for copywriters who want to write faster, earn more, and generate more conversions for their web copy clients backed by cutting-edge UX.
It shows you how to confidently craft an intuitive website user experience (UX) with strategy and words within a supportive, hands-on 10-week container.
We’ll kick off on in September 2025 and will have our final good-bye ceremony 10 weeks later. Check out all the key dates, including LIVE Q&As, here.
Yes! The modules are pre-recorded so you can watch and listen when it suits you. The website reviews are also recorded for this reason. The Live Q&As are held at 2 different times that work in practically every time zone. Check the schedule.
That said, I do encourage asynchronous participation. Meaning you can submit questions as they arise for you, I will answer them in the Q&A and then I provide the recordings.
I’m also available Mon-Friday in the Slack group for any follow up questions. As Natalie Gates puts it: “The amount of support you get in Slack and live Q&As is insaaaaane. That alone makes it worth it.”
You can jump into this round of Beyond Web Copy for USD$4297.
While many of my students will tell you it’s a steal for this time-saving, confidence-boosting, client-attracting program, I also totally understand it’s a big investment.
That’s why I offer a spacious monthly payment plan. You can opt to pay over 6 months (6 payments of USD$777).
It’s so hard to prioritise your own career progression with you’re up to your eyeballs in client work, I get it!
However, really check in with yourself on this one. What’s going to change 6 months – 1 year from now? Charging a premium for your work means you have more time to re-invest in yourself and your business, which can lead to higher rates.
Beyond Web Copy is about making your process more efficient and effective—so you have more time down the track. Future you will thank you.
Nope, this web copy course is specifically about UX.
That’s really up to you.
No, seriously. If you can find an hour or two a week to listen to the coursework and Q&A recordings, you’ll get plenty out of the program. And you get my time-saving frameworks and templates (the goal is actually to save you time!)
If you have 3-4 hours, you’ll be able to implement everything you learn which will really imbed the knowledge in your brain to draw on for every single project going forward. Neat hey?
Oh and there are breather weeks, so if you’re really smashed one week, you don’t have that “oh no I’ll never catch up now” feeling.
The concepts, frameworks and templates you’ll get inside Beyond Web Copy aren’t the same tips & tricks you’ve consumed on blogs, podcasts and free tutorials. And it’s different to any other copywriting course you’ve taken before. You’ll discover how to blend UX with copywriting in a way that isn’t available anywhere else, as far as I know.
It’s my entire process that I’ve built up and proven through real clients and real projects over the last 10 years. It’s been proven to work on websites from 5 to 150+ pages.
As an experienced copywriter myself, I know it’s hard to find courses that take you to the next level. I believe this is it for you. If it’s not, let me know within 14 days and I’ll give you your money back.
Although the content and outcomes are advanced, this is a program for copywriters of all levels. We’ve had people looking to get started right through to veterans with 20 years experience and even UX designers who wanted to understand the “words part” better.
You’ll be walked through every step in straightforward language and plenty of examples. The live Q&As and the Slack group are there to make sure no one falls behind.
The earlier you equip yourself with UX knowledge, the sooner you can write intuitive web copy with confidence.
Yes, definitely! A lot of web designers come from a graphic design point of view, which is great. But means you could be missing the product development piece that has the potential to round out your knowledge and make you a design superstar.
I highly doubt it. This unique course was born directly from my UX copywriting experience that helps me earn 6-figures each year.
If you find within the first 2 weeks you haven’t learnt anything new, I’ll happily refund you any payment you’ve made. (And I won’t be weird about it.)
While it’s great to have something you can apply what you learn in real-time, it’s not necessary to get loads of value from the program.
I’ll share plenty of exercises and examples. You get a set process (and checklists, templates and frameworks) you can return to again and again. UX is an iterative and ongoing practice, so there are plenty of opportunities to apply what you learn.
In fact, I would say don’t wait until you’re caught out on a complex website project. Equip yourself with the tools and confidence you need to succeed now!
You get the chance to submit your website for a UX copywriting review. Everyone will access the recording to see UX copywriting in action.
I hand-on-heart say this from a place of great love and desire for you to absolutely crush your next promotion…
But, “not having time” is a great way to avoid tackling what feels overwhelming.
The truth? Waiting only means more launches with underwhelming sales, more stress, and less growth.
The sooner you master this skill, the sooner you’ll feel in control of your launches—and can start seeing better results.
Your future launches can feel more intentional, strategic, and profitable with every page you write.
I believe in you.
You can do this, and you don’t have to figure it out alone. I’ll give you everything you need to write a sales page that reflects the incredible value you bring to the table.
PS – I wrote this very page using the framework and template in less than 6 hours! I can’t wait to see what you create!
Best wishes and words, Susan x
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