Take your website copy from “let’s hope that does something” to clear, concise, and converting, with—
There are only 20 spaces available each year – will one of them be yours?
Just this past week, I closed over $10,000 of web copy projects that are higher paid. I raised my rates. And I’m spending a lot less time writing the copy.
Sitting down to write web copy, finding that perfect hook or headline can take hours.
Even though you’ve written for years, you still feel stuck on where to start.
So you either procrastinate…
Or write something you’re not happy with, berate yourself, and then start over again.
And once you finally do get in a flow, there’s a part of your brain that’s still questioning whether what you’ve written is any good.
Which makes you worry about what the client will think. And worse, what if their customers read it and hate it too?
What if it gets them zero sales?
What will that say about me as a copywriter? you think.
What stinks worse than my husband’s camembert cheese obsession (you do NOT want to open my fridge without a hazmat suit) is when clients come back with so many revisions your original ideas are completely lost.
You know what they’ve suggested is rubbish but can’t quite figure out how to stand your ground and justify your choices.
Underneath all this second-guessing, is a great bloody fantastic writer with all the talent and ambition to grow a 6-figure empire.
You’re tired of fighting every other general copywriter out there for small mis-aligned jobs and are ready to stand out and get known for your web copy and User Experience expertise
(which is a great choice because it’s the cornerstone of online marketing strategy!)
I grew my business to $200k a YEAR within 3 years—
All thanks to my intimate understanding of User Experience (aka UX).
Because your clients can’t make sales without customers, and visitors can’t become customers if they have a shitty experience on a website.
It’s a guiding light to back every decision you make and every word you write.
So you can feel so much more confident while you’re writing—
But also on sales calls, podcasts and interviews, chatting with designers and clients.
In other words, it doesn’t just give you confidence on the job, it gives you the confidence that helps you GET the (super well-paying) job!
Which is why I’m so determined to share it with you…
Introducing
The only UX copywriting course and coaching program for writers who want to increase speed and confidence, be the go-to choice for web copy projects, get the best results for their clients fuelled by cutting-edge UX, and start charging expert-level fees.
I thought I would be learning how to write website copy. What I learnt was how to write EVERYTHING better
This has been one of the best investments I’ve made in my business — and I don’t even write website copy all the time! Susan is so hands-on that it feels like a high-level coaching program, not just another course.
What Susan teaches in this program is ahead of its time. The copywriting world has blown up over AI and ChatGPT, but now I have a competitive edge in terms of copy and strategy.
It’s all about frameworks and actionable processes that you can immediately start to use and implement. No generic stuff and unnecessary fluff.
As someone starting in copywriting with no professional experience, if I were to tailor a copywriting course for me, it STILL wouldn’t have been this good.
A designer I was working with liked my strategy so much SHE booked me for her sales page.
I feel like I have a secret weapon now. Since taking BWC I’ve doubled my rates. This is a program I will go back to — with all its templates and tools— again and again.
Using Susan’s process, tools, tricks, and templates has saved me time, effort, rework — and probably some tears. Honestly, I’d pay for the course just to get my hands on those templates!
I feel so much more confident and love delivering additional value to my clients.
Before I was kind of working on intuition and piecing together little bits of info to advise clients on these types of things, but now I feel like I have a more solid process and FACTS to back it up
My new process helps me write faster, get more buy-in from clients, and spend less time messing around with the order of the copy which I’m very excited about.
I now deliver high-quality work and stand apart in a saturated market. I have a process that I can repeat and feel like I am a real-deal copywriter now.
This isn’t any information you will find anywhere else because Susan is the only one who’s talking about it.
Travel-loving, twin-raising UX Copywriter, who got started in UX at Booking.com 14 years ago.
Since then I’ve written for hundreds of web pages combining best-practice usability with conversion copywriting.
But it wasn’t until I started my biz that I discovered having an in-depth understanding of both UX and copywriting was a lucrative superpower.
In my second full year of business, I hit 6-figures while working part-time, during a global pandemic, without a team.
I kept waiting for the secret to get out.
I was sure that someone else would spill the beans about how UX not only makes strategising and writing effective websites a cinch but it’s also a great way to woo clients with expert knowledge.
Not to mention the consistent cash flow that comes from signing bigger projects. We’re talking $20k months in my biz. Regularly.
When no one else did, I decided to package up everything I knew to help you have the same opportunities (and income) I’ve had.
AKA everything you need to offer a super-pro and premium UX copywriting service
UX foundations for successful web copy
Get everything in place you need for a successful website copy project — this is how you eliminate that “where do I start?” panic on day one.
You’ll discover:
What goes where?
Position yourself as a strategic genius by turning a chaotic website experience into a clearly defined journey.
You’ll discover:
Messaging for maximum impact
Zoom in to get x-ray clarity on what goes where on each page—so you can justify all your decisions with ease.
You’ll discover:
Microcopy magic
Microcopy is the unsung hero of any web page, yet almost no one pays it attention. Get a competitive advantage with this masterclass in persuasion — all the strategies can be applied to long-form copy too!
You’ll discover:
Turbo-boost sales
Whether you’re after sales, sign ups or something else, you need to focus on the points of conversion to make sure they’re optimised for maximum sales and profitability
You’ll discover:
Increase impact & integrity
Dive deep into inclusion, accessibility, and testing — so your words can reach bigger audiences and have a bigger impact.
You’ll discover:
I’m really a newbie in copywriting and was unsure if this would be above my level of knowledge and experience.
Looking back, I’d tell myself: Just do it – you’re in safe hands, with a great tutor and mentor. You’re going to love it and get so much out of this experience.
I wanted to have the evidence to back up why I chose to do the things I did when writing for clients.
Beyond Web Copy is an excellent deep dive into UX and UX copywriting, helping the things that have previously felt intangible feel tangible.
I have much more confidence when I go into a project, as I know the reasoning behind things and can make informed decisions rather than just going with my gut feel!
Initially, I was unsure if I’d learn anything new. But now I know best practice for website user experience AND have the tangible skills and systems needed to deliver that for every project.
The worksheets and templates are such a valuable addition—not to mention the community.
It’s made everything easier—from web copy to sales pages to launch emails to pre-launch. When a designer asked me to do the site map of a 100-page website, I thought about the INCREDIBLE Content Comb inside BWC and knew it would be a breeze.
The Content Comb, Story Map, and Wireframe are worth the price of the course, easy—and don’t even get me started on the microcopy and CTA sections. Get in Susan’s world
Even though I’d written websites before, it was in a very chaotic way. I thought I was going to be writing websites, and what I ended up learning was how to write EVERYTHING better.
That confidence is showing up in creating and offering better services and digital products. All things I wouldn’t have done without BWC.
I’m definitely more aware and faster when writing webcoby. I have a special set of skills that I can tap into and feel like I can let go of some insecurities and find my place in this online world.
Great question! Because while it’s the original and only UX copywriting course of its kind, you get so much more in addition to the “confidence-boosting, career-moving” curriculum.
As well as the step-by-step UX copywriting course, I’ll also personally coach you through the parts of UX that are relevant to YOUR copy practice. I have a post-graduate university qualification in education—so you’re in good hands.
This is why each round is limited to 20 students. Yes, really!
Everything I teach is tailored to your experience. You can ask me about the course work, UX industry, your copy business, MY copy business—I’m here to do everything I can to make sure you succeed.
Including personally reviewing YOUR website if you have one!
(And yes, there’ll be recordings. And yes, the Q&As work in multiple time zones—check the schedule here)
We kick off September 2024
Best Slack group ever! I felt like you actually cared about each of us individually which was just delightful. A really valuable “sidecar” benefit was getting a peek at how you run your business.
Fantastic, tangible tools to take away as well.
I signed on a client that reaaaaalllly needed her website reorganised. I knew I could do it in a common-sense sort of way, but wasn’t sure the mechanism of how to present it. I was able to extend her timeline to allow me to get to the Content Comb and it was just the ticket. Perfect.
And I loved that the trainings themselves were so bite-sized and easily digestible, rather than having to plod through the chatter of something that was pre-recorded live. Really, really appreciated this.
You’ll feel much more confident and empowered about delivering something useful!
I’ve been a writer for a long, long time, but my background is in literature and not copywriting or UX or anything clearly marketable. I wanted to smoosh all my knowledge and experience into a framework that made sense, and this course was the absolute perfect resource for that!
It gave me the vocabulary to express my work better and filled in major gaps in my writing toolkit. The course also made me fall in love with the tiniest UX tasks again (better buttons for life!).
Beyond Web Copy felt so much more personal than any other course I’ve ever taken.
So much care was put into this curriculum and the resources scaffolding the primary learning path. It was boundlessly welcoming and super fun.
She readily answers questions in the group chat and calls, reaches out to keep you going in the learning, and encourages you in your wins.
The content of the courses is well paced. You don’t feel overwhelmed with how much there is to cover in each module. The catch-up weeks are so perfect, and people commented in those weeks just how perfectly places they were.
Other web copy courses that are a similar price, do not have such high-touch teaching.
You’ll feel like you are having a personal learning experience. Even though everyone is presented with the same information, the learnings are personalised – tailored to your questions.
When you join Beyond Web Copy you also get bonus courses and Masterclasses that aren’t available ANYWHERE else:
My genius Sales Call template is all yours to rinse and repeat on every single sales call
Along with a step-by-step training on how to use it to make clients feel lucky to have the chance to work with you.
This one bonus could provide a 3x ROI for the ENTIRE course (It has for previous students!)
Having killer skills is one thing; clearly articulating your value is another.
In this recorded workshop, I’ll share a simple framework to unlock the core messages that communicate your unique worth.
So you can quickly and easily create authentic and original content to attract more ready-to-pay clients.
If you think you have to be one of the best copywriters in the game to charge the big bucks – you’re wrong.
In this recorded talk, Eman Ismail walks you through how to deliver a 5-star copywriting service that helps fill your bank account and leaves clients wanting more.
Are you reaching all the people who could benefit from your work? In this recorded workshop Annie Gichuru (my own talented racial equity coach) talks openly about:
Are you ready to book yourself solid? In this 45-minute recorded workshop copywriting agency-owner Licia Morelli shares her industry know-how to help you:
Certified life, business, habits and mindfulness coach, Sandra Chuma, explains how self-worth is key to living a successful and fulfilled life. We discuss:
Crystal’s practical insights and actionable strategies will help you drive traffic and sales for e-commerce clients like never before. Whether you’re new to SEO or looking to refine your skills, this masterclass offers the tools and knowledge you need to stay ahead in the competitive digital marketplace.
Add more value to your web copy clients (and increase your profit) by offering SEO blogging services. Previous Trailblazer and SEO blogging expert Laura Robinson shows you how to write SEO-optimised blog posts to attract more visitors to a website, including:
There’s nothing like having the logo of a well-known publication on your website to establish credibility and attract more clients. Join award-winning freelance writer Lindy Alexander to gain the skills and confidence needed to get your articles noticed and published by the best in the industry.
Each round I open up my little black book of high-flyers and invite you to a LIVE business-building masterclass where you get the opportunity to network and ask any questions.
Something BIG happened when I did Beyond Web Copy. Not only did it give me a lot more competence in writing copy, but also my perspective shifted on what type of questions I was asking people who had digital marketing needs.
Suddenly, people were hiring me to do these web copy projects. And just this past week, I closed over $10,000 of web copy projects that are higher paid. I just raised my prices. And I’m spending a lot less time writing the copy. So it’s a win-win all around.
Beyond Web Copy took me to the next level in building a website from scratch. It’s the complete step-by-step guide to creating an unforgettable user experience on a website that’ll keep people coming back for more.
Now I lead and manage web copy projects with new ease and professionalism. It’s such a worthwhile experience.
I’ve always wondered if I was ‘good’ enough to the point of maybe packing it in before I even got started. It’s not going to happen, thanks to Beyond Web Copy.
This program is the key to building your successful writing career—you CAN make it happen!
My last 2 copywriting projects have been finished more quickly and with waaayy more clarity than before. Meaning my confidence has been boosted along with my time management!
We already built a really good website but it was always missing an element of user experience and the knowledge to improve it.
Beyond Web Copy helped me join the dots between my digital marketing and user experience knowledge. It has definitely given me insight I didn’t know I needed to understand UX.
I will make full use of it going forward in everything that I do.
I’ve had quite a few clients who need me to be more than just the lady who writes words. Many had no idea about how they wanted their websites formatted and it fell on me.
I booked my biggest job booked in one hit using Susan’s resources. It feels so good to do a really big meaty project.
Having that confidence to take a company that has never had a website before, who needed help figuring out what pages they needed, and how they should flow for the different areas of a complex business has been really empowering.
I’ve just landed a new (ideal) client for website and app copy, which is super exciting.
If she had approached me before your course, and asked me to the app copy specifically, I would have freaked out. I wouldn’t have had the confidence to have said yes, and I probably would have backed away.
There’s never been a better time to skill up on UX
1 payment of USD$2997
Save 10% when you pay upfront.
6 payments of USD$550
Billed every 2 weeks or monthly – the choice is yours!
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Clued-up copywriters ask me this often—and I get it!
Why invest in UX when so many other things compete for your attention (and $$$)?
Am I on the right track?
Let me reassure you…
When I ask clients on sales calls, “Why me?” (hot tip: steal this question to ask in your sales calls for solid Voice of Customer intel), almost all clients say the same thing: “I want someone with UX experience.”
It gives me the confidence and skills to close and then deliver 5-figure projects—something I want for you too!
But here’s the thing.
Even clients that don’t have a clue about User Experience are impressed with how someone with UX knowledge will approach a website project.
You better believe they’re grateful when you get them more conversions, save them from spending money on the wrong thing, or make clever suggestions to improve the flow through their site.
And it’s not just clients.
Web designers LURVE working with copywriters who understand this stuff. Having a designer refer you work and vouch for your skills means less time pitching, and more time earning.
Knowing what I know now, investing in Beyond Web Copy would’ve been a no-brainer.
Before I was struggling to differentiate myself from other website copywriters.
Now I have a clear USP and I’m far more confident. My processes are more efficient and effective. I’m able to justify my choice of words to clients. I’ve added website UX reviews/audits to my packages.
It’s helped take my business to the next level and raise my rates. I’m offering masterclasses and coaching inside other programs.
From day 1, I loved every second.
Initially, I wondered whether it’d be worth it and whether I’d learn anything new. When I think about how I’d continue to be struggling in the dark with the planning stages, I’m SO glad I took this course now.
I’ve already impressed clients by showing them things like the UX journey and how that relates to CTAs. And they’ve referred me to other great clients. It’s one thing to do a course and think it’s amazing then another to have clients comment and confirm that the investment was totally worth it. I’m buzzing!
Copywriters who get the most ROI out of Beyond Web Copy are:
We should high-5 and part ways now if you:
Email me at [email protected] and let’s chat about it. The success of the program relies on only having the right 20 people in the room, so I’ll be straight up with you if it isn’t a fit.
And I’m willing to back that all the way by offering a…
14-day money-back guarantee
This gives you time to do the first 2 modules. If you don’t feel Beyond Web Copy is giving you the tools you need to confidently write website copy with better UX, I’ll gladly return your investment. Just email me at [email protected].
I won’t patronise you or ask for homework. I’ll ask a couple of questions to see if I can course correct or learn from the experience. I’m all about growth mindset!
If you’re ready to put all the pieces together with my support knowing you’ve got this guarantee in your back pocket, I’d love to welcome you this round.
1 payment of USD$2997
Save 10% when you pay upfront.
6 payments of USD$550
Gain full access now – pay over 6 months.
That’s the kind of feedback you get when you can write 3 user-friendly, conversion-focused, data-backed web pages in a 7-hour day.
And when websites that previously barely got a nibble before you worked on them are reeling in quality leads each week.
Whether you go it alone or get my help…
There’s never been a better time for copywriters to get into UX.
Think of it like building a house.
When you get the plans and engineering right, it saves you time, money, and temple-throbbing stress when you pick up a hammer or dig the foundations.
UX sets you up to write with confidence—and write quickly so you can earn more.
It’s the blueprint for your success.
Whether you’re just getting started or have a tonne of copywriting experience—I’d love to help you get to the next level inside Beyond Web Copy.
There’s never been a better time – let’s go!
1 payment of USD$2997
+GST for Australian customers
6 payments of USD$550
+GST for Australian customers
Doors are closed right now. Join my weekly newsletter to be the first to hear when they open in 2025.
Thanks to Beyond Web Copy, I have a solid foundation for researching, writing, and delivering copy and insights to clients that contributes to a better overall user experience on their site and — ultimately — better business performance.
I feel infinitely more confident about taking on these projects in the future with Susan’s guidance (and AMAZING templates).
My freelance business is currently a side hustle, and I wanted to understand if there would be any information around the mechanics of running a freelance UX copywriting business. Any question I had — about services, client onboarding/offboarding, pricing, etc. — was answered by Susan in our live Q&As or on Slack.
I loved how hands-on this course was. Susan is the coach/mentor people dream of. I highly recommend any copywriter, content professional or UX professional takes this course.
It’s the ONLY group coaching program for copywriters who want to write faster, earn more, and generate more conversions for their web copy clients backed by cutting-edge UX.
It shows you how to confidently craft an intuitive website user experience (UX) with strategy and words within a supportive, hands-on 10-week container.
We’ll kick off on in 19th September 2024 and will have our final good-bye ceremony 10 weeks later. Check out all the key dates, including LIVE Q&As, here.
Yes! The modules are pre-recorded so you can watch and listen when it suits you. The website reviews are also recorded for this reason. The Live Q&As are held at 2 different times that work in practically every time zone. Check the schedule.
That said, I do encourage asynchronous participation. Meaning you can submit questions as they arise for you, I will answer them in the Q&A and then I provide the recordings.
I’m also available Mon-Friday in the Slack group for any follow up questions. As Natalie Gates puts it: “The amount of support you get in Slack and live Q&As is insaaaaane. That alone makes it worth it.”
You can jump into this round of Beyond Web Copy for USD$2997.
While many of my students will tell you it’s a steal for this time-saving, confidence-boosting, client-attracting program, I also totally understand it’s a big investment.
That’s why I offer a spacious monthly payment plan. You can opt to pay over 6 months (6 payments of USD$550).
Heads up! Next round the full price of the program will be USD$4,279.
It’s so hard to prioritise your own career progression with you’re up to your eyeballs in client work, I get it!
However, really check in with yourself on this one. What’s going to change 6 months – 1 year from now? Charging a premium for your work means you have more time to re-invest in yourself and your business, which can lead to higher rates.
Beyond Web Copy is about making your process more efficient and effective—so you have more time down the track. Future you will thank you.
Nope, this web copy course is specifically about UX.
That’s really up to you.
No, seriously. If you can find an hour or two a week to listen to the coursework and Q&A recordings, you’ll get plenty out of the program. And you get my time-saving frameworks and templates (the goal is actually to save you time!)
If you have 3-4 hours, you’ll be able to implement everything you learn which will really imbed the knowledge in your brain to draw on for every single project going forward. Neat hey?
Oh and there are breather weeks, so if you’re really smashed one week, you don’t have that “oh no I’ll never catch up now” feeling.
The concepts, frameworks and templates you’ll get inside Beyond Web Copy aren’t the same tips & tricks you’ve consumed on blogs, podcasts and free tutorials. And it’s different to any other copywriting course you’ve taken before. You’ll discover how to blend UX with copywriting in a way that isn’t available anywhere else, as far as I know.
It’s my entire process that I’ve built up and proven through real clients and real projects over the last 10 years. It’s been proven to work on websites from 5 to 150+ pages.
As an experienced copywriter myself, I know it’s hard to find courses that take you to the next level. I believe this is it for you. If it’s not, let me know within 14 days and I’ll give you your money back.
Although the content and outcomes are advanced, this is a program for copywriters of all levels. We’ve had people looking to get started right through to veterans with 20 years experience and even UX designers who wanted to understand the “words part” better.
You’ll be walked through every step in straightforward language and plenty of examples. The live Q&As and the Slack group are there to make sure no one falls behind.
The earlier you equip yourself with UX knowledge, the sooner you can write intuitive web copy with confidence.
Yes, definitely! A lot of web designers come from a graphic design point of view, which is great. But means you could be missing the product development piece that has the potential to round out your knowledge and make you a design superstar.
I highly doubt it. This unique course was born directly from my UX copywriting experience that helps me earn 6-figures each year.
If you find within the first 2 weeks you haven’t learnt anything new, I’ll happily refund you any payment you’ve made. (And I won’t be weird about it.)
While it’s great to have something you can apply what you learn in real-time, it’s not necessary to get loads of value from the program.
I’ll share plenty of exercises and examples. You get a set process (and checklists, templates and frameworks) you can return to again and again. UX is an iterative and ongoing practice, so there are plenty of opportunities to apply what you learn.
In fact, I would say don’t wait until you’re caught out on a complex website project. Equip yourself with the tools and confidence you need to succeed now!
You get the chance to submit your website for a UX copywriting review. Everyone will access the recording to see UX copywriting in action.
Look, I’ll be frank—
Traditional conversion copywriting techniques are awesome—they’ve been around for 100 odd years and have stood the test of time.
I use them every single day.
But the internet changed everything. And to adapt and thrive as a copywriter in 2023 you need to understand User Experience.
It has the power to:
It’s a non-negotiable skill for copywriters in 2024.
1 payment of USD$2997
Save 10% when you pay upfront
6 monthly payments of USD$550
Unlock all the insights – spread the cost
Doors are closed right now. Join my weekly newsletter to be the first to hear when they open in 2025.
Here’s to YOU standing out as the go-to expert in the copywriter crowd, now and in the future!
You acknowledge and agree that when you purchase this program that results may vary as there are too many variables to guarantee success. Any success you gain will be dependent on your own efforts, commitment, motivation and intent to follow through. Under no circumstances, can I guarantee a particular result, whether financial or otherwise. You acknowledge and agree that results may differ from person to person. Each person’s individual success is completely dependent on their background, dedication, drive and motivation to succeed as well as many other additional factors. Any client reviews, statements or examples advertised or available on our site are merely examples of what can be possible.
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